Privacy Policy

Digital Avenue Marketing
Last updated: 11 August 2026

Digital Avenue Marketing respects your privacy and is committed to protecting your personal information. This privacy policy explains what information we collect, why we collect it, how we use and protect it, and the rights you have under UK data protection law.

This policy applies when you visit www.digitalavenuemarketing.co.uk, contact us, request a free mini audit, subscribe to our newsletter, enquire about our services, or become a client.

1. Who we are

Digital Avenue Marketing provides digital marketing support to small businesses, including social media marketing, local SEO, email marketing, content creation and digital marketing audits.

Digital Avenue Marketing is the data controller responsible for the personal information described in this policy.

Location: Willenhall, West Midlands, United Kingdom
Email: info@digitalavenuemarketing.co.uk
Website: www.digitalavenuemarketing.co.uk

2. The personal information we collect

Depending on how you interact with us, we may collect:

  • your name;

  • your email address;

  • your telephone number, if you provide it;

  • your business name and business contact details;

  • your website address and social media profile details;

  • information included in an enquiry, contact form or free mini audit request;

  • information needed to provide agreed marketing services;

  • communications between you and Digital Avenue Marketing;

  • newsletter subscription preferences and consent records;

  • payment, invoice and transaction information, where you purchase a service; and

  • technical information about use of our website, such as your device type, browser, approximate location, pages viewed and interaction data, where collected through cookies or analytics tools.

Please do not send us sensitive personal information unless it is genuinely necessary and we have agreed how it will be handled.

3. How we collect your information

We may collect personal information:

  • directly from you when you complete a website form;

  • when you request a free mini audit;

  • when you subscribe to our newsletter;

  • when you email, telephone or message us;

  • when you become a client or purchase a service;

  • through our website hosting, security, cookie and analytics technologies; and

  • from publicly available business sources where this is lawful and relevant to our services.

4. Why we use your information and our lawful bases

We only use personal information where we have a lawful basis for doing so

Purpose Lawful Basis
Responding to enquiries and free mini audit requests Taking steps at your request before entering into a contract and/or our legitimate interest in responding to people who contact us
Preparing proposals and discussing services Taking steps at your request before entering into a contract
Providing and managing paid services Performance of a contract
Managing payments, invoices, tax and accounting records Performance of a contract and compliance with legal obligations
Sending occasional newsletters and promotional emails Consent, unless another lawful marketing basis clearly applies
Keeping records of marketing preferences and objections Compliance with legal obligations and our legitimate interest in respecting and demonstrating your preferences
Operating, protecting and improving our website and services Our legitimate interests in running a secure, effective business
Using non-essential cookies or analytics technologies Consent where consent is required
Establishing, exercising or defending legal claims Our legitimate interests and compliance with legal obligations

Where we rely on legitimate interests, we consider whether our use is necessary, proportionate and consistent with what you would reasonably expect. We do not rely on legitimate interests where your rights and interests override ours.

5. Free mini audit requests

When you request a free mini audit, we use the information you provide to review your business’s online presence, prepare your audit and contact you about your request.

Requesting a free mini audit does not subscribe you to a newsletter or give us permission to send you marketing emails. We will not add your details to a marketing mailing list unless we introduce a separate newsletter sign-up in the future and you actively choose to subscribe.

We will keep your information only for as long as reasonably necessary to complete your request, respond to any follow-up questions and maintain appropriate business records. Further information about how long we retain personal information is provided in Section 9.

6. Cookies and website analytics

Our website may use cookies and similar technologies to:

  • make the website work correctly;

  • maintain security and prevent misuse;

  • remember relevant choices;

  • understand how visitors use the website; and

  • measure and improve website performance.

Some cookies are necessary for the website to function. Where required by law, non-essential cookies and analytics technologies will not be used unless you have provided consent through the website’s cookie controls.

You can manage or withdraw cookie consent through the website’s cookie controls and through your browser settings. Blocking some cookies may affect how the website functions.

7. Who we share information with

We may use trusted service providers to help operate our business, including:

  • Webador, which hosts and supports our website and website forms;

  • Mailchimp, which manages newsletter subscriptions and email campaigns;

  • Google Analytics or similar analytics services, where enabled and permitted by your cookie choices;

  • email, cloud storage, document and communications providers;

  • payment, banking and accounting providers, where relevant;

  • professional advisers, such as accountants, insurers or legal advisers; and

  • regulators, courts, law enforcement or public authorities where disclosure is required by law.

These providers may process information on our behalf or act as separate controllers for some activities. We only share information that is reasonably necessary for the relevant purpose.

We do not sell your personal information or provide it to other organisations for their own unrelated marketing.

8. International transfers

Some providers we use may store or process personal information outside the United Kingdom. Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate legal safeguard is in place. This may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved contractual clauses, or another safeguard permitted by UK data protection law.

You may contact us if you would like further information about the safeguards relevant to your information.

9. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting and reporting requirements.

Our usual retention periods are:

  • General enquiries and free mini audit information: up to 12 months after our last meaningful contact, unless you become a client or ask us to delete it sooner;

  • Unsuccessful proposals and quotations: up to 12 months after the proposal expires or discussions end;

  • Client contracts, service records, invoices and payment records: generally six years after the end of the relevant financial year or client relationship, where needed for legal, tax and accounting purposes;

  • Newsletter information: while you remain subscribed;

  • Marketing consent and unsubscribe records: for as long as needed to demonstrate your preferences and ensure that an unsubscribe request is respected;

  • Routine correspondence: normally up to two years after the matter is concluded, unless it forms part of a longer client or legal record; and

  • Website analytics information: for the period configured within the relevant analytics service, normally no longer than necessary to identify trends and improve the website.

We may keep information for longer where this is required by law, necessary to resolve a dispute or needed to establish, exercise or defend a legal claim. We securely delete or anonymise information when it is no longer required.

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10. How we protect your information

We use appropriate organisational and technical measures designed to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure. These measures include limiting access to people and providers who need the information, using password-protected systems, maintaining appropriate account security and reviewing the information we retain.

No internet or email transmission is completely secure. If we become aware of a personal data breach, we will assess it and notify affected individuals and the Information Commissioner’s Office where legally required.

11. Your data protection rights

Depending on the circumstances and lawful basis involved, you may have the right to:

  • ask for access to the personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to erase your information;

  • ask us to restrict how we use your information;

  • object to certain uses of your information;

  • receive certain information in a portable format;

  • withdraw consent at any time where we rely on consent; and

  • complain to the Information Commissioner’s Office.

You have an absolute right to object to the use of your personal information for direct marketing. If you object, we will stop using your information for that purpose.

These rights are not absolute in every situation. We may need to confirm your identity before responding, and we will normally respond within one month. We do not usually charge a fee, although the law allows a reasonable fee or refusal in limited circumstances involving manifestly unfounded or excessive requests.

To exercise your rights, email info@digitalavenuemarketing.co.uk.

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12. Automated decision-making

We do not use personal information to make solely automated decisions that produce legal or similarly significant effects on you.

13. Children’s information

Our website and services are intended for business owners and adult users. We do not knowingly collect personal information from children. If you believe a child has provided information to us, please contact us so that we can review and, where appropriate, delete it.

14. Links to other websites

Our website may contain links to third-party websites or social media platforms. We are not responsible for their privacy practices. You should read the privacy information provided by those organisations before submitting personal information to them.

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15. How to complain

Please contact us first if you have a concern about how we use your information. We will do our best to resolve it.

You also have the right to complain to the UK data protection regulator:

Information Commissioner’s Office
Website: www.ico.org.uk
Telephone: 0303 123 1113

16. Changes to this policy

We may update this privacy policy when our services, providers or legal obligations change. The latest version will be published on our website with the updated date shown at the top.

 

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